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Webinar: How to Develop Business Models through E-commerce


On 25 February 2021, CW organized its first webinar dedicated to the importance of E-Commerce, with the support of two Allinial Global member firms – LawBiz of Mexico and Alfredo Lopez y Cia of Colombia.

The online webinar with specialists and experts from Chile, Colombia, and Mexico attracted over 150 participants. Specialists from various regions presented their insights on why companies today should pursue the digitalization of their operations and incorporate B2C and B2B virtual processes to market their products and services. The renowned entities included Concanaco from Mexico, Invest Hong Kong, Bogotá Chamber of Commerce, Lawbiz, Alfredo López y Cia, and the Colombia China Chamber of Commerce.

The webinar encapsulated E-commerce’s importance in the development and growth strategies for small and medium-sized companies in Latin America. The growth and impact these channels have had on economies such as China and other Asian countries are clear signs that are now more important than ever.  It is necessary to accelerate the process of adopting new technologies and especially the use of electronic channels.

The webinar’s key takeaways included the need to link universities with SME’s innovation processes, the role of social networks as a mechanism to generate knowledge, the importance of human resources, and their update in the face of technological innovation. The adoption of online platforms is necessary for companies in various industries; even governments have adjusted tax and legal procedures electronically.

In this sense, CW presented its new service portfolio provided by MHnCW as an integral solution to Latin America companies that seek to export or sell their products to the mainland Chinese and Hong Kong markets.  Please visit our website:

For more details of the webinar and access to the event’s full recording, click here:

For more information,

David Barriga

Representative CW/MHnCW for Latin America


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