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Chinese Chamber of Commerce of Brazil held the 130th Canton Fair promotion event in Brazil

The China Import and Export Fair, also known as the Canton Fair, started in 1957, is held biannually in Guangzhou, China. The event is organized by the China Foreign Trade Center, sponsored by the Ministry of Commerce of the PRC and the People’s Government of Guangdong Province.

It is also China’s leading commercial promotion platform and directly connects domestic and international markets. The Fair is an extensive international trade event, with a wide variety of products, participation of buyers from various countries, and represents a significant turnover for China.

On 21 April 2021, during the Special Latin American Session of the 129th Canton Fair, the Deputy Director and General Secretary of the Fair, as well as the Director of the Center for Foreign Trade signed a cooperation agreement with the Chinese Chamber of Commerce of Brazil (CCCB). Alongside the CCCB, the Industrial and Commercial Foundation of Argentina, Chile Hongzhan Group, and the Colombian Chinese Chamber of Investment and Commerce also joined the agreement.

CCCB President Daniel Manucci attended the event and said the CCCB had witnessed the development of cooperation between Brazilian and Chinese companies. With this, Manucci signed the cooperation agreement with the Center for Foreign Trade and formally joined the “Canton Fair Global Partnership Program”. This partnership established in the previous edition extends until the 130th edition of the Fair.

Since its inception, the Canton Fair has adhered to reform and innovation. Overcoming several challenges and never being interrupted since 2020, Canton Fair has been transferred to the Internet due to the violent global pandemic of COVID-19 and a severely damaged global trade. In 2021, the Fair returned to face-to-face meetings.

With this in mind, the Chinese Chamber of Commerce of Brazil offered support to Brazilian companies wishing to visit and explore the opportunities provided at the Canton Fair on-site, with the help of our local partner, CW Group.

On 18 October 2021, CCCB held a promotional event at the 130th edition of the Canton Fair. This edition marks an important milestone, since it is the first edition of the Fair with a hybrid format, working in a face-to-face and virtual way.

The event was attended by the Consulate General of China in Rio de Janeiro, the China Trade Center Group, INDI MG – Agency for The Promotion of Investment and Foreign Trade, and ABCasa. On behalf of the CCCB, we had our General Manager, Arthur Guimaraes, and the moderation of the event was made by our Project Coordinator, Lara Cordeiro.

This Article is contributed by the Chinese Chamber of Commerce of Brazil.

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