
A Concise Guide to Working with Distributors in China
You are ready to venture out for your company’s overseas expansion. Green and inexperienced when it comes to the Chinese market, you are however reluctant to jump in at the deep end. Ease, efficiency and cost-effectiveness are your top-of-mind priority. Partnering up with a local distributor is often designated a safe way to test the waters, but is it what it seems? Its all-too-often accepted label as a “soft landing” belies traps and trouble, so keep your wits about you