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聚焦巴西

巴西充满活力的投资环境

丰富的机遇,满足各种商业需求和条件。

巴西以其丰富的自然资源、持续增长的经济以及充满活力的初创企业生态系统,为我们展现了众多的投资机会。

巴西,作为美洲第二大经济体(仅次于美国)和全球第十二大经济体,近年在外国直接投资(FDI)方面表现突出,吸引的资金占整个地区流入总额的超过一半。

巴西的生物多样性使其投资环境具有独特魅力。该国包含了世界15%至20%的生物多样性,丰富的自然资源让巴西在地区乃至全球范围内显得与众不同。巴西还在环境管理方面走在前列,对推进绿色倡议和可持续发展实践的坚定承诺,为可再生能源和农业等领域带来了众多机遇。

对于新晋企业家和资深投资者而言,巴西的活力四射投资环境孕育了众多机会,能够迎合各式各样的需求和标准。巴西政府为了支持投资者,实施了多项旨在激励创业精神和创新的措施。

> 50%

巴西获得的外国直接投资占南美洲流入量的百分比

2.126 万亿美元

名义国内生产总值(2023 年)

216,422,446

人口(2023 年)

国家计划–“新太平洋”

以前所未有的规模加速增长

在2023年8月,巴西推出了名为“NOVO PAC”的“加速增长”计划,为国家的经济发展勾画出一条雄心勃勃的路径。该计划预计的投资额达到1.7万亿巴西雷亚尔。

创新竞赛中的地区领跑者

在过去十年里,巴西的初创企业生态系统经历了显著的扩展和繁荣。

根据世界知识产权组织发布的《2023年全球创新指数》报告,巴西在其地区中脱颖而出,成为创新综合排名的领先者。 根据巴西于 2024 年 1 月发布的新工业政策:

  • 将拨款3 000 亿巴西雷亚尔,用于促进生物技术和芯片开发等高科技领域的发展。
  • 90%的工业部门企业将实现数字化,包括将智能数字技术融入制造和工业流程。

超过 90% 的电力来自可再生能源

清洁能源领域无可争议的领导者

在2023年前九个月,巴西的清洁能源发电量占比接近93%,相较于2022年同期增长了两个多百分点。

太阳能发电激增 巩固水电主导的电力格局

多年来,巴西的能源体系主要依赖其庞大的水电基础设施。到2023年,水力发电仍然占据其总发电量的大约68%。尽管如此,推动巴西可再生能源快速扩张的关键动力来自太阳能领域。与2022年同期相比,2023年前九个月太阳能发电量的增加超过了75%,显示了太阳能在巴西能源生产中日益增长的重要性。

成为全球可再生能源技术和氢能经济强国

展望未来,巴西政府抱有宏伟目标,希望使国家成为全球领先的绿色技术中心,特别是在可再生氢能领域。目前的策略是在巴西境内战略性地发展更多的价值链环节。这一战略旨在不仅满足国内市场需求,还要增强国内的生产力。此外,巴西还力图成为全球可再生能源和其他区域经济脱碳技术的主要生产和出口国。

可再生能源、生物产业和碳市场

麦肯锡公司认为,巴西有成为可持续发展大国的潜力。 巴西可以利用其丰富的自然资源和能力,在绿色转型中扮演更重要的角色。麦肯锡指出,巴西在绿色经济领域可以发挥领导作用的三个关键路径包括可再生能源、生物能源及材料和碳市场。这些领域的市场总估值超过1250亿美元,展示了巴西在这些领域的巨大经济潜力。

巴西对外国直接投资的吸引力

外国直接投资区域聚焦中心

在2023年,巴西在吸引外国直接投资(FDI)方面表现出色,成为该地区主要的投资接受国,占了总流入量的41%,这一成绩令人瞩目。巴西对投资者的强大吸引力使其在全球外国投资目的地的排名中升至第五位。

巴西长期以来一直是外国直接投资的热门目的地,得益于多个有利因素。这些包括其庞大的国内市场,拥有超过2.1亿居民,丰富的自然资源,具有抵御全球危机能力的多元化经济,以及其作为进入其他繁荣拉美市场的优越战略位置。

流入巴西的外国直接投资主要来自加拿大、法国、荷兰、西班牙和美国。这些国家的投资主要集中在商业、化工产品、金融及辅助服务、汽车以及非金属矿物产品等行业。

根据联合国贸易和发展会议(UNCTAD)的数据,这个拉美巨头在外国直接投资接收国排名中位列美国、中国内地、中国香港和新加坡之后。同时,巴西是国际可再生能源投资领域中的主要发展中经济体之一,该领域的项目总投资额达到1150亿美元。

巴西各地区和各州概况

从北到南的多样性和经济活力的广袤土地

巴西覆盖了南美洲半壁江山,是世界上面积第五大、人口第七多的国家。它拥有拉丁美洲三分之一的人口。该国的地域宽广,从北到南、从东到西延伸约4,350公里,形状像一个巨大的三角形,囊括了多样的热带和亚热带景观。

北区

在巴西面积最大的北部地区,采矿和原材料开采是经济的关键支柱。这一地区也是马瑙斯自由贸易区的所在地,该区域是国家的重要工业和农业中心。

东北部

东北部地区的经济活动包括信息技术、石油开采、农业、畜牧业、蜂蜜生产和捕虾。

中西部

在巴西中西部地区,主要经济活动是畜牧业和商业农业,它们是该区域经济的核心。此外,这里还有一个较小的产业领域,涵盖了制药和化肥制造等工业活动。

东南部

巴西东南部,特别是里约热内卢和圣保罗地区,是大型服务业如电信、银行和资本市场的发展中心。这一地区还具有多元化的工业基础,涵盖汽车、冶金、石化和食品工业等领域。

南方

最后,在南方,农业、畜牧业、小麦和大豆种植、采掘活动和能源生产是经济的重要组成部分。

探索巴西

热门投资目的地

圣保罗

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里约热内卢

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米纳斯吉拉斯州

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巴拉那州

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巴伊亚

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华德如何为您提供帮助

我们在巴西的合作机构

华德借助在巴西的合作伙伴网络提供服务,这个网络包括多种不同类型的组织。我们精心挑选了那些以提供特色服务而著称的主要合作伙伴,旨在满足各类希望在巴西扩展业务的公司的需求。

巴西中国商会 (CCCB)

巴西中国商会(CCCB)的宗旨是加强巴西与中国之间的商务联系,并促进两国公司与企业家之间的有效沟通。为此,该商会在巴西和中国都配备了专业团队,随时准备满足联营企业和客户的各种需求。

Taticca

TATICCA是一家位于巴西的公司,专门提供外部和内部审计、税务、商业咨询和顾问服务、企业融资、培训、技术、专业知识和调查、可持续发展、风险测绘、会计及相关服务。作为ALLINIAL GLOBAL的成员,TATICCA属于一个全球性联盟,该联盟由独立的审计、会计和咨询机构组成。

借助华德的商业网络拓展您在巴西的业务

无缝市场进入和增长解决方案

华德通过其在巴西的合作伙伴为您提供全面服务,以引导您的企业在这个充满活力的市场中建立和发展。我们的合作机构专注于市场进入策略、法律合规、运营建立和持续支持,确保您的业务能够平稳过渡并实现持续增长。

销售预测服务
市场研究与分析
  • 行业洞察:研究拟商业化产品的特定行业,重点关注巴西市场的趋势、消费者行为和主要参与者。
  • 竞争对手分析:确定主要竞争对手及其战略、市场份额、优势和劣势。
  • 确定目标受众:确定潜在客户的人口统计、偏好和购买行为。
监管合规与地方合作
  • 法律框架:了解并遵守巴西的商业法律、进口法规、税务要求以及任何特定行业的法规。
  • 当地合作伙伴:与当地企业、分销商或代理商建立关系,因为他们了解巴西市场动态,能帮助企业更顺利地进入市场。
营销和宣传活动
  • 品牌和本地化:调整品牌、包装和营销材料,以适应当地口味和文化差异。
  • 数字营销:利用巴西流行的在线平台,如社交媒体和电子商务门户网站,进行广告宣传和销售。
  • 线下营销:考虑电视、广播和印刷品等传统营销渠道,尤其是在互联网普及率较低的地区。
初步咨询和需求评估
  • 了解客户目标:确定外国公司打算在巴西开展业务的具体商业目标、行业和规模。
  • 服务定制:根据客户的需求量身定制服务,无论客户需要的是全套设置服务,还是法律咨询或市场调研等具体协助。
市场进入战略
  • 可行性研究:全面分析市场潜力,包括对公司产品或服务的需求、竞争格局和监管环境。
  • 进入战略:制定详细的市场进入战略,包括最适合客户业务模式的实体类型(如子公司、合资企业、特许经营)。
法律与监管合规
  • 公司注册:协助公司在巴西当局注册,包括获得公司税务识别码 (CNPJ)。
  • 法律框架:提供有关巴西公司法、劳动法、纳税义务和特定行业法规的指导。
  • 许可证和执照:帮助获得在巴西运营所需的许可证和执照。
财务设置
  • 银行业务协助设立公司银行账户,并就财务条例和合规性提供建议。
  • 会计和税务:提供会计服务、税务规划和合规管理,确保遵守巴西税法和会计准则。
持续支持和咨询
  • 业务支持服务:提供持续的法律、财务和行政支持,确保顺利运营。
  • 咨询服务:提供战略建议,以适应市场变化、监管更新和发展机遇。

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São Paulo

Located in southeastern Brazil, the economic heartland, São Paulo, is the country’s most densely populated region. Its state capital that shares the same name is the largest city in Brazil. Accounting for nearly one-third of national GDP and over one-fifth of the national population, the state is the most economically productive. It is no wonder that São Paulo is designated the “locomotive of Brazil”. Most of the state’s production and employment is centred around manufacturing and services, primarily in the state capital and its surrounding areas. In addition to being a major producer of coffee, the state constitutes around one-third of the country’s goods and services. The manufacturing sector encompasses automobiles, consumer goods, electronic equipment, and food products.

Home to over 40% of the automotive industry’s manufacturing plants, São Paulo serves as the national automotive hub. The state hosts many industry heavyweights, such as Ford, General Motors, Honda, Hyundai, Mercedes Benz, Toyota, and Volkswagen.

São Paulo has been an investment magnet for world-renowned car producers. Hyundai, which already owns a plant in São Paulo with the capacity to manufacture 220,000 vehicles per year, will be investing more than USD 1.1 billion by 2032. The planned investment is slated to prioritise cutting-edge technologies, particularly in the development and production of hybrid, electric, and green hydrogen vehicles.

In March 2024, Toyota unveiled a substantial USD 2.22 billion investment in Brazil – a move anticipated to create approximately 2,000 new job opportunities. The Japanese automotive giant already owns plants in Indaiatuba, Sorocaba, and Porto Feliz, all in São Paulo. The investment blueprint includes a comprehensive upgrading of Toyota’s facilities in Sorocaba and Porto Feliz. The expansion, set to begin in the latter municipality by 2025, entails the integration of hybrid systems into engine production. Meanwhile, in Sorocaba, the focus will be on battery production, with operations commencing in 2026.

Fintech has sparked a revolution in banking services on Brazilian soil. The rapid proliferation of digital payments has reshaped the country’s innovative financial

landscape. The digitally savvy nation has been at the vanguard of advancing financial inclusion across the whole of Latin America. The banking transformation was ignited in the economic heartland, São Paulo, which has spearheaded the boom in recent years.

São Paulo is home to a multitude of fintech and insurtech unicorns. Nubank, established in São Paulo in 2013, has evolved into one of the world’s largest digital banking platforms. Today, it provides financial services to over 53 million customers. Recent data indicates that Nubank has extended financial access to 5.6 million individuals who were previously unbanked. Other prominent players include C6 Bank, PagSeguro, Creditas, and Unico.

Rio de Janeiro

Located in southeastern Brazil, the state Rio de Janeiro has the second-largest economy in the country. Its state capital that bears the same name is known as the “marvellous city”. The city’s attraction extends beyond its appeal to tourists. As the second most populous city in Brazil and a key commercial hub, the state capital has become an epicentre for aspiring entrepreneurs. Boasting a lively consumer market and well-developed infrastructure, the city Rio de Janeiro has become a touchstone in many sectors, including biotechnology, creative economy, energy, oil and gas, and tourism, for other parts of the country. This, coupled with a distinct entrepreneurial spirit, cements the marvellous city’s status as a go-to destination for ambitious business ventures.

The e-commerce sector in Brazil as a whole is experiencing an unprecedented surge, with projections indicating that it will surpass the USD 200 billion mark by 2026. Rio de Janeiro has emerged as a key driver of this growth, commanding a substantial portion of the market. Together with neighbouring São Paulo, Rio de Janeiro accounts for 51% of total e-commerce market growth in the country. In addition, more than 63% of e-commerce consumers in Brazil reside in the southeast region, encompassing Rio de Janeiro, São Paulo, Minas Gerais, and Espírito Santo.

The municipality of Rio de Janeiro has enacted various preferential tax policies to encourage certain business activities. Municipal Law 7.000/2021 stipulates a reduced Imposto sobre Serviços de Qualquer Natureza (“ISS”) tax rate of 2% for companies located in specified regions and engaged in specific activities, such as biotechnology, IT services, and research and development. In addition, Law 1.153/2022 and Bill 1822/2023 propose reduced ISS rates for services related to green initiatives as well as games and betting. On a separate front, Decree 51,498/2022 allows eligible taxpayers to use cryptocurrency wallets to pay taxes, advancing the integration of digital currencies and blockchain technologies.

Minas Gerais

Situated in southeastern Brazil, Minas Gerais is known for being the nation’s repository of mineral wealth. This is reflected in its Portuguese name, which translates to “General Mines”. Hence, it is little surprise that mining activities play a preponderant role in the state’s economy. Minas Gerais is home to more than 300 mines and is Brazil’s top producer of beryllium, gold, graphite, iron ore, phosphate, steel, and zinc. The capital of Minas Gerais is Belo Horizonte, which is located in the south-central region of the state.

Thanks to its expansive land, fertile soil, and abundant water resources, Minas Gerais naturally thrives in the field of agribusiness. The state is a major contributor to Brazil’s agricultural output, notably in the production of coffee and potatoes. It ranks among the top producers of beans, sugarcane, garlic, and sorghum, while also leading the nation in dairy production. Agricultural exports from Minas Gerais enjoyed a flying start in January 2024, reaching USD 1.1 billion. This represents a growth of 6.7% compared to the same period in the previous year. Minas Gerais has been reaping the benefits of China’s increased demand for food – the primary importer of its agricultural products.

In the northern region of Minas Gerais, the traditional savanna scenery, once characterised by cattle ranches and banana plantations, is swiftly giving way to never-ending rows of solar panels. The proliferation of solar farms in Janaúba, situated 550 kilometres from Belo Horizonte, is emblematic of this trend. This is also evident in other municipalities in the state’s northern and northwest regions that host the majority of photovoltaic energy generation projects. The areas are blessed with high solar irradiation levels and lower land prices, drawing a large influx of investment.

According to the Brazilian Photovoltaic Solar Energy Association, Minas Gerais is at the forefront of photovoltaic solar power generation projects. It boasts a total installed capacity of 6.06 gigawatts, which is the outcome of investments amounting to BRL 25.1 billion.

Paraná

Paraná, located in southern Brazil and bounded to the east by the Atlantic Ocean, has the fifth-largest economy. Known for its rich agricultural output, the state is one of Brazil’s chief producers of coffee, soybeans, maize, wheat, sugarcane, and other crops. It is also a significant producer of livestock and dairy products. Besides in agribusiness, Paraná maintains a strong foothold in the automotive, plant extraction, and paper industries.

An overwhelming proportion of agricultural production in Brazil is attributed to well-stablished cooperatives. Paraná is the proud host of the world’s largest agricultural cooperative. As one of the top grain producers in Brazil, the region boasts substantial supply capacity for the food sector. In 2023, agricultural exports from Paraná surpassed 30 million tons, marking a pronounced jump of 40.8% compared to the 21.3 million tons exported in the preceding year.

Brazil’s Secretary of State for Agriculture and Supply, Norberto Ortigara, highlighted that Paraná maintains a distinct productive identity as an agricultural state. The state is continuously sharpening its capabilities in value addition relating to the conversion of primary products and expanding its presence in both domestic and international markets.

For over four decades, the automotive industry has been an integral part of Paraná’s economic identity. It dates back to the establishment of the country’s first truck factory in the state. Today, renowned automotive giants, such as Audi, Caterpillar, Fiat, Nissan, Renault, Volkswagen, and Volvo have made themselves at home in the region. As a growing automotive hub in the country, Paraná accounts for around 10% of Brazil’s total production of cars, trucks, and pickup trucks. With more than 1,000 companies in the vicinity, the state also hosts an extensive network of industry suppliers to support the needs of first-tier automobile manufacturers.

Bahia

Located in northeastern Brazil, Bahia has the sixth-largest economy in the country. Largely dominated by agricultural and industrial sectors, it ranks as the fourth most populous Brazilian state and the fifth largest by land area. Its historical capital, Salvador, is a seaport lying at the southern tip of the peninsula that divides Todos os Santos Bay from the Atlantic Ocean. A distinguishing feature of Bahia’s economy is its highly skilled workforce. A noteworthy 71.5% of the state’s industrial workforce has attained an education level of high school or above, compared to the national average of 68.3%.

The aerospace and defence industry is a central and fast-growing sector in Bahia. Headquartered in São Paulo, the world-renowned Brazilian aerospace player, Embraer, maintains a strong foothold in Bahia, especially in the city of Gavião Peixoto. The facility specialises in assembling aircraft, including regional and military planes. Additionally, the maintenance, repair, and overhaul services sector is flourishing in Bahia. Its success is attracting a raft of aerospace companies to the region.

In January 2024, the construction of the Bahia Aerospace Technology Park was officially announced. Set to be based Salvador Air Force Base, the park is poised to become a

strategic hub for propelling the advancement of Brazil’s aerospace industry. It will focus on research and development in the aerospace realm, pushing the boundaries in aeronautics, space exploration, defence, and autonomous aerial mobility.

With the nation’s second-largest wind power capacity, Bahia makes a substantial contribution to Brazil’s renewable energy portfolio. The green energy powerhouse boasts 272 wind parks with an installed capacity of 7.42 GW. This equates to an investment of over BRL 34 billion and the creation of approximately 74,000 jobs. The local government anticipates the commissioning of 65 new wind farms by 2027, with an additional 182 projects scheduled for completion by 2029. This extensive portfolio is projected to contribute 10.26 GW of installed capacity and reel in about BRL 60 billion in investments.