Colombia is a country that offers an expansive range of products and brands that prove to be very attractive to Chinese consumers. However, one of the main challenges is how to reach that market competitively. In this sense, e-commerce has become a valuable tool that facilitates direct-to-consumer (B2C) marketing.
To speed up, facilitate and promote the access of more products and brands to the mainland Chinese and Hong Kong market, MHnCW, together with the Colombian China Chamber of Investment and Commerce and the support of ProColombia, has made the decision to create the first virtual Pavilion of Colombian products in China available for Chinese consumers to purchase directly. The Colombian Pavilion is a unique initiative that will allow Colombian companies to exhibit their products to millions of potential consumers in China. Sectors involve food, cosmetics, leather products, handicrafts, clothing, and accessories, among many other categories.
MHnCW offers the possibility of accessing a broad portfolio of online channels (cross-border e-commerce platforms) and offline (physical stores in Hong Kong) that will be presented jointly with the image and concept of the Colombia Pavilion. Thus, this project hopes to become a pioneering example for other Latin American countries.
On 28 July 2021, 7:00 PM Colombia Time / 29 July 2021 08:00 AM Hong Kong Time, our Colombian Pavilion was officially launched via an online event. We have released the details and requirements to join the Colombian Pavilion.
Joined with us were:
- Ambassador of Colombia to China Mr. Luis Diego Monsalve
- President of the Colombian China Chamber of Investment and Commerce Dr. Carlos Ronderos
- Director of the Colombian China Chamber of Investment and Commerce Mr. Jaime Suarez
- Director of ProColombia (China Region) Ms. Natalia Tobon
For more information, don’t hesitate to get in touch with our Colombia Representative David Barriga:
Whatsapp: + 57 311 5632128