What makes Colombian coffee most popular in the world?
Known to produce soft, well–balanced coffee beans, Colombia is the country of which annual coffee production (11.5 million sacks) ranks third globally, after Brazil and Vietnam. At the end of 2019, the value of harvesting coffee in Colombia reached 7.2 trillion pesos (US$2.2 billion), 15.8% more than the 6.2 trillion pesos (US$1.9 billion) of 2018, resources that directly boost the economy of the country’s more than 600 coffee municipalities.
By 2020, the production of Colombian coffee is estimated to reach 14 million sacks.
Colombia also produces the highest amount of Arabic grain, a world-renowned grain with a slight blueberry aroma that makes a wide range of flavors ranging from sweet to acidic. Other than the Arabic grain, Colombia produces superior coffee such as delicious Bourbon or Robusta.
Most coffee is grown in Colombia’s coffee axis region. In 2007, the European Union granted Colombian coffee the status of “Protected Designation of Origin“. In 2011, UNESCO declared the Coffee Cultural Landscape of Colombia as World Heritage Landscape for its “centennial tradition of coffee growing“, producing the world’s best coffee.
WHAT YOU NEED TO KNOW ABOUT COLOMBIA COFFEE
Colombia’s proximity to the Ecuadorian line puts it in a unique position to have two harvest seasons per year compared to the single harvest season in many world coffee regions. As a result, Colombia can deliver fresh coffee throughout the year.
Besides, the Colombian coffee grows on the region’s volcanic soil, which is full of nutrients and is considered the best for coffee cultivation. The coffee is produced at the height of around 4,000 – 6,000 feet (1,200 – 1,800 meters), resulting in coffee production with higher quality and more flavor of fruits and berries.
- Cultivation and harvesting
What distinguishes Colombian coffee is the process of harvesting. While other coffee-growing regions follow the mechanical harvesting method, which removes coffee from the branches simultaneously, in Colombia, almost all 600,000 coffee growers collect coffee beans by hand.
What makes the manual collection process so impactful? While a machine cannot differentiate between ripe, immature, and oversized grains, a coffee-picking person can.
COLOMBIAN COFFEE IN CHINA: A GREAT OPPORTUNITY
Even though China is traditionally a tea-drinking country, a growing coffee market has slowly emerged over the past two decades. When the first Starbucks opened in China in 1999, drinking coffee is a manifestation of better economic achievement. Nowadays, it has become a daily habit for the younger generations.
The coffee market in China has enormous potential, especially for instant coffee, capsule coffee, and coffee chains. According to Statista’s market forecast for coffee in China, the revenues in the coffee sector rises to US$11,653m by 2020.
Thanks to China’s growing influence of millennials, both foreign and domestic investors bet on establishing stronger market dominance by selling their coffee via coffee chains and online stores. What’s more, the entry requirements of importing and selling coffee to the Chinese market are relatively low. Needless to say, it is now the right time for Colombian coffee producers to investigate how the Chinese market can help grow their business.