Joining as an Advisor of our Latin Department in 2014, Luz Martinez developed herself to become Manager in 2018.  Native from Leon, Mexico, she is a proud LaSallian graduated from the University of De La Salle Bajío with a degree in Business Marketing.  Continuing her education, she possesses a series of certifications in sales and intellectual property and has lately developed a strong interest in business analysis. 


She committed to providing excellent customer service and helping the community by bridging the Latin American countries with China, which is one of the major missions of our Latin Department. Under her leadership, she has been focusing on market development both in Hong Kong and in mainland China, especially for Spanish and Portuguese speaking clients. 


Due to the pandemic situation, going online has been a crucial key to the Latin Department. Hence, she organized several webinars targeted to Latin American and European businesses interested in the Chinese market and has maintained a solid presence in social media.  


Having previously based in our Shenzhen office, she relocated to Hong Kong and is now stationed in our Hong Kong office earlier this year.  She continues to collaborate closely with our colleagues in Shanghai, Guangzhou, Shenzhen, Barcelona and Bogotá where our multilingual professional teams are based. 


If you wish to get in touch with her, please do not hesitate to reach her at 


Written by Luz Deneb Martínez,  Latin Department, CW CPA