Joining as an Advisor of our Latin Department in 2014, Luz Martinez developed herself to become Manager in 2018. Native from Leon, Mexico, she is a proud LaSallian graduated from the University of De La Salle Bajío with a degree in Business Marketing. Continuing her education, she possesses a series of certifications in sales and intellectual property and has lately developed a strong interest in business analysis.
She committed to providing excellent customer service and helping the community by bridging the Latin American countries with China, which is one of the major missions of our Latin Department. Under her leadership, she has been focusing on market development both in Hong Kong and in mainland China, especially for Spanish and Portuguese speaking clients.
Due to the pandemic situation, going online has been a crucial key to the Latin Department. Hence, she organized several webinars targeted to Latin American and European businesses interested in the Chinese market and has maintained a solid presence in social media.
Having previously based in our Shenzhen office, she relocated to Hong Kong and is now stationed in our Hong Kong office earlier this year. She continues to collaborate closely with our colleagues in Shanghai, Guangzhou, Shenzhen, Barcelona and Bogotá where our multilingual professional teams are based.
If you wish to get in touch with her, please do not hesitate to reach her at firstname.lastname@example.org.
Written by Luz Deneb Martínez, Latin Department, CW CPA
Lizeida Martinez de Saylor – A Panamanian accountant with experience in the U.S.
Our colleague, Lizeida Martinez de Saylor, is from Panama. She is fluent in both English and Spanish. She studied Business administration and concentrated in Finance and International Business at the University of Panama. Lizeida also possesses a Master’s degree in Accounting from Long Island University in New York City.
Before joining CW, she worked as Property Manager Assistant and Bookkeeper at the largest private student housing owner on Temple University’s Campus, Philadelphia, Pennsylvania. She was responsible for maintaining the daily financial ledger and ensuring the business to be operated at an optimal level.
Lizeida obtained valuable experience in the audit department of one of the top 25 largest accounting firms in Manhattan in New York City. She helped audit both public and private companies from a number of industries, such as real estate, manufacturing, service, and manufacturing.
Lizeida moved to Hong Kong a year ago and was looking for new experience and opportunities to grow personally and professionally. She joined our Latin Department since March this year.
“One of the things that I find most interesting about my job is being able to use my native language and understanding of Latin culture and businesses to help clients from a variety of Latin American countries. I receive great satisfaction in helping others and this is one of my defining traits. CW has given me the opportunity to provide valuable accounting services and insight to my fellow Latinos interested in exploring Hong Kong and China for business.”
Written by Lizeida Martinez de Saylor, Latin Department, CW CPA
Before joining the Latin Department team, Marant Caballero studied at Fudan University in Shanghai, from which he obtained a business certificate in international business. After his graduation, he moved to Shenzhen, where he worked in the retail division of a large e-commerce company, focusing on Spanish-speaking markets (Latin America and Spain) and developed different sales and marketing strategies through social media. As a native Spanish speaker from Mexico, Marant Caballero joined CW team in 2017 in our Shenzhen office as Latin Department business advisor and focused on marketing and sales.
After joining our Latin Department, Marant has guided several Latin American clients through their market entry process into Greater China, from pre-entry assessment to corporate establishment, and ongoing support working closely our tax, accounting and payroll professionals.
With CW’s Shanghai office recently relocated, Marant has made the decision to represent our Latin Department in Shanghai in order to deepen CW’s commercial activities in the Yangtze River Delta, one of the most developed business clusters in China. CW’s Shanghai office now consists of a team of accounting and payroll consultants serving a handful of international clients headquartered in Latin America, United States, France, United Kingdom etc. Marant is excited to join our Shanghai team and plans to fully exercise his marketing expertise to help CW gain a stronger foothold in Shanghai.
If you wish to seek for cooperation with our Shanghai team, please do not hesitate to contact Marant Caballero at the following email: email@example.com.
Written by Marant Caballero, Latin Department, CW CPA
Stepping into CW CPA’s Hong Kong office as an undergraduate student in Psychology, I was essentially a blank slate diving into the business world characterized by intricate complexity. I was bombarded with mixed feelings on my first day of work: fear, because of uncertainties and self-doubt in whether I can fulfill my responsibilities to the fullest; excitement, because it was my first day as a business development intern; and immense gratitude, for Mr. Thomas Wong, Partner of CW CPA, has invested much in developing youngsters and took me in despite the difficult pandemic circumstances that got a lot of internships cancelled.
In an increasingly globalized world, multiculturalism has become the norm. I was allocated to the Latin Department, a signature department showcasing CW CPA’s key strengths and unprecedented breakthroughs. Having understood the diverse backgrounds of my Spanish and Portuguese-speaking colleagues, I was determined to excel and contribute in a multicultural setting. Sitting right between Latin American colleagues and Chinese colleagues, the unique work dynamics were surprisingly reminiscent of my time as a student in University College London, for everyone was friendly and so welcoming that we even established an eat-out lunch routine!
My first impression of Mr. Wong was that he is an amazing, all-rounded role model. As the leader of this company, he is not only a respectful, forward-thinking businessman who firmly commits himself to do business in the spirit of friendship, but also an amazing athlete who runs to freshen up the mind every morning. Upon my arrival with other interns on the first day, he showed us to his room and gave us a life lesson: to navigate the business world or any other field, it is pivotal to have patience and always prioritize health and family no matter the circumstances. To me, he is not only the “boss” that hundreds and thousands of staff and clients rely on, but also a mentor in life with great depth in character.
Contrary to preconceived notions, I found myself especially engaged and reflective during company meetings. This is partially due to the fast-paced and transregional nature of the meetings, which are essentially virtual conferences between colleagues in Hong Kong, mainland China, Spain, the US, and more. The division of labour, technological expertise and level of international cooperation taken to expand client’s’ businesses, enabled by advanced technological systems, truly transcends geographical boundaries. On top of this, during the course of discussion, Mr. Wong would always convey substantial take-home messages as a penny for thought, adding a splash of colour to a typical day at the firm.
During my stay at the firm, I was intellectually stimulated and continuously challenged. Not only have I gained holistic insight into the firm’s operation, I also had the opportunity to oversee and engage in specific advisory, consultancy and implementation processes involved in assisting clients from Latin America and Spain to expand their businesses to Greater China. Additionally, I polished my existing skill sets and learned about diversified strategies crucial for an effective multimedia marketing approach, as was given a chance to develop the firm’s newsletter content and webinar materials.
CW CPA is not just my stepping-stone. Working in a multicultural, people-oriented environment has fostered a global perspective and an open mind in me, as I have experienced firsthand how cultures prepared to listen, to see, to dialogue, and accept each other with great appreciation and sensitivity. It also served as an important reminder which I shall apply on my future endeavours: Under the ever-changing global landscape, businesses are no longer just about the numbers or the money. Instead, it is fundamentally based on a culture of collective respect, which relies on our inherent capacity for human trust, relationships, and even more, connections.
Written by Eugenia Kam (worked as an intern in June 2020), CW CPA
As an in-house Foreign Direct Investment (“FDI”) Legal Counsel and Manager of Greater China in charge of CW’s China Consultancy Team, I have thoroughly enjoyed my 3 years of work at CW since 2017.
Before joining CW, I worked in an international law firm renowned for its shipping practices in South China for more than 18 years. I used to be the team leader for its FDI team for more than 10 years. I led the FDI team to assist overseas clients to set up their business in South China on a project basis. The overseas clients were mainly from the US, France, UK, Italy, Belgium, Denmark, Germany, the Netherlands, Japan, Singapore, and Hong Kong. As we served the Western clients together with foreign law firms and other corporate teams of my ex-law firm, we had to meet the professional standard of Western law firms in terms of the documentation and working methodology. There were multi-lingual client managers in my ex-firm who served the Western clients in their native languages, such as French, Italian, Dutch, English, and Japanese. It was my duty to assist these managers for their sales activities and implementation of FDI projects through transparent and effective communication.
Throughout the years working in the FDI field, I have accumulated tremendous experience in dealing with all kinds of tough situations associated with the local government as well as those involved in interacting with clients requiring special needs. There had been plenty of unforgettable challenges from handling difficult cases on a daily basis. It was definitely not an easy task to accomplish as a team leader who needed to be fully responsible for all the minor details in dozens of FDI projects under the high working standards of an international law firm (not just a normal consultancy company).
My working experience above matches the business development of CW perfectly. Over the 3 years working in this firm, I have helped to develop very much the similar practices in the inward FDI projects coming from overseas markets to PRC, despite of CW’s strength in focusing on Spanish and the Portuguese–speaking countries. Our annual revenue for the China consultancy services has increased significantly over the past few years, an outward manifestation of our sweat and tears. In the years to come, I am confident that we will achieve even greater results. I would like to express my gratitude for the support from our marketing teams (especially Latin Department) as well as the strategic marketing approaches adopted by our Partner, Mr. Thomas Wong and our capable Senior Manager, Delilah Li, who is in charge of the global business development. We soldier on~
Written by Phenix Zheng, China Consultancy Team, CW CPA
During my first weeks in Hong Kong, in the late autumn of 2008, I greeted people on the street or in the corridors of The Gateway not infrequently, believing that this person was my colleague who worked at a few cubicles away in the office; all these people reacted with surprise and some prevention to my effusive greetings … Weeks later, I understood that I was wrong and that I had greeted many people who were not my colleagues. I laughed at myself, at my ignorance, the journey began.
During those same first weeks, I lost about three or five kilos of weight, something important given that I was not overweight on my arrival in Hong Kong. Weeks later, I realized that it was the result of my lack of skill in handling chopsticks, but in a short time I was able to regain the lost weight and add a few extra kilos after having mastered the chopsticks.
Not infrequently, during those same first weeks, I waited for the minibus on the wrong side of the street, seeing how that number 3 was going away, the one that would take me from Mong Kok to Tsim Sha Tsui in minutes. It took me a while to learn that I was in another world.
When I arrived in Hong Kong, I ignored the rules of the real estate, labor and social markets, but I did receive all the support, especially because I was adopted by a family, my new great family which protected and re-educated me, a family which tolerated my ignorance of their culture and values and offered me the privilege of a place at the table, to work, eat and celebrate together. I was not alone.
It is to that family that I am writing this message, to you, my Latin Department family.
For me, Latin Department, that is precisely my Family, I think not only for myself, but also for many of our clients, who like many of us, one day arrived or wanted to reach the other side of the world and had the privilege of finding more than just a service provider. For many of them, the Latin Department has been a family that welcomed and supported them in their projects, far beyond the portfolio of services that are bought and sold. Thomas’ interest and urgency in supporting our clients are genuine and I am aware that his selfless interest is superior to a business one; faith, service and community are practiced inside and outside the Latin Department.
It is a privilege to be part of this family and I tell fragments of my experience that perhaps only make sense to me, but with it, I want to honor a great truth and from my heart, celebrate with gratitude and humility, in family, this permanent journey on the other side of the world. I also know that for my non-Latino family, this has also been a challenge and a continuous learning opportunity.
A new era is making its way for the world and its businesses and with it, new challenges and opportunities will arise for those who have the necessary humility and determination. The Latin Department will continue helping and accompanying many people, companies, organizations and governments on their Journey to the other side of the world.
Written by Mauricio Quiroz
[Remarks: Mauricio Quiroz joined Thomas Wong’s Latin Department in November 2008. He’s a graduate in Business Administration from Universidad de Medellín in Colombia and holds an MSc in China Business Studies from the Hong Kong Polytechnic University and a Postgraduate Certificate in Asia Business from the St. Gallen Institute of Management in Asia (Switzerland and Singapore). His fruitful career as part of the Latin Department brought him from the level of Advisor to Senior Manager and ended in April 2013 after he joined the Colombian diplomatic service as the first Director of ProColombia in South Korea. Mauricio Quiroz is currently based in Switzerland where he lives with his wife and two kids and is responsible for international accounts and business development at a Swiss financial services company.]
We are glad to introduce our new Spanish business advisor, Galo Rodrigo Cano, who has been on board since early April 2020.
Native of Burgos, Spain, Galo has been studying and working in China for more than 5 years. Having previously studied at Autonomous University of Madrid, Beijing Foreign Studies University and Peking University, Galo graduated from Tsinghua University with a Graduate Degree in Chinese Politics, International Relations and Foreign Policy in 2017.
Fluent in Chinese, Galo has solid experience in developing marketing strategies to cater for overseas customers in China. He worked at a relocation company in Beijing, helping expatriates to tackle the housing issues and settle in China. Also, before joining CW, he managed the event organization and corporate relationship at an international chain-branded hotel in Guangzhou.
He will be responsible for business development in the Spanish market and assisting Spanish clients in the design and implementation of business operations in China. He can be contacted by email at firstname.lastname@example.org.