Brazil-China Chamber of Commerce

The Brazil-China Chamber of Commerce (CCCB) aims to strengthen commercial ties between Brazil and China while contributing to effective communication between companies and entrepreneurs both in China and Brazil. It is equipped with a specialized team of professionals in Brazil and China, ready to meet affiliates and customers’ diversified demands.  

CCCB advises its affiliates to overcome language and cultural barriers and recommend strategic solutions to facilitate business development and growth. They develop personalized services catering to the clients’ unique needs.   

It is fundamental to aid the effective communication between Brazilian businessesChinese companies, and entrepreneurs. CCCB’s portfolio offers services including but not limited to: 

  • Market expansion analysis;  
  • Prospecting for suppliers and buyers in Brazil and China;  
  • International business trips;  
  • Suitability research; 
  • International trade fairs;  
  • Business intermediation.  

In 2020, the Chamber strived to improve its products and services in response to the latest business transformation promoted by the global pandemic. It endeavors to ensure the quality of the services provided. Moreover, CCCB is proud to announce that it has achieved the expected growth of the year; with its cooperation with CW CPAs partner Mr. Thomas Wong (CCCB representative) to establish its presence in Hong Kong, the Chamber successfully launched its Shanghai office and business in the Greater Bay Area.  

It is foreseeable that 2021 will still be under the significaninfluence of COVID-19. CCCB targets to deepen its cooperation with CW CPA to promote more flourishing China-Brazil relations in light of the unprecedented challenges. 

This article is provided by the Brazil-China Chamber of Commerce. For more information, please contact Lara Cordeiro at lara.cordeiro@camarachinesa.com.

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Brazil coffee

The Growing Coffee Consumption in China Opens up Opportunities for Brazilian Coffee

Since 1820, coffee has been Brazil’s most exported product. In only 20 years, Brazil has developed into the world’s leading coffee producer, exporter, and consumer.[1] Coffee-producing regions spread across 14 Brazilian states, with Minas Gerais and Espírito Santo as the top production states.[2] The country cultivated over 60 million 60-kilogram bags of coffee beans in 2020, marking a sharp increase in production since the 2018 record of 50.90 million bags.[3]  Due to the excellent weather conditions, expansion of clonal seedlings, and improved crop management techniques, Brazil is forecasted to account for most of the world coffee production gain this year.

 

China’s Thriving Coffee Market

Known as one of the world’s fastest-growing countries, China’s relationship with coffee has been one of the lowest globally – an average of 5.4 cups per capita in 2019. Nevertheless, this phenomenon changed between 2008 and 2018, thanks to the growing influence of Chinese millennials. As the 1981 and 1996 generation make up most of China’s current population, their passport holding likely suggests their higher disposable income. With the modern penchant for travel, exposure to Western culture also changed the Chinese’s drinking habits from traditional tea to coffee. All these led to the impressive growth of China’s coffee consumption by 1032% in 2018. More notably, there is remarkable revenue growth of 15.6 billion yuan to 56.9 billion yuan between 2013 and 2018. It also projects and represents a 25% compound annual growth until 2023.

China’s coffee consumer market is a massive land of opportunity for Brazilian coffee. According to the United States Department of Agriculture (USDA), the domestic consumption of coffee in China is forecast to be 3.35 million 60-kilogram bags, which is about 17-20 cups of single-shot coffee per person. There is still much room for growth.

Although China herself also produces and exports coffee beans from the Yunnan coffee plants, coffee bean import still occupies a significant proportion in its coffee market. Currently, Vietnam is China’s major coffee importer, accounting for 65,100 tonnes of coffee imports in 2019.[4] Simultaneously, Brazil’s coffee bean is exported to the country dramatically increased by approximately 110% in 4 years.[5]

 

E-Commerce as an Entry Model to the China Market

E-commerce breaks through the reach limitation experienced by physical stores and product origins. It acts as an exciting promotion and retailing channel to bring businesses and customers together. Apart from retailing through the brand’s mobile application, both local Chinese and international corporations have been using Tmall.com as a stepping stone into Greater China. Launched in April 2008 as a spin-off from Taobao, Tmall.com is Asia’s largest e-commerce platform for brands to sell directly and penetrate the prospering China market.

To stand out from competitors, new coffee brands now learn to adopt e-commerce platforms with the hope of bringing in more businesses. For instance, in China, the Luckin Coffee brand launched a mobile app to streamline its operations and analyze customer preferences for promotional use. The brand’s innovative use of technology enables the corporation better to determine store locations, pricing, and market forecasting. The app allows customers to complete a remote, overall order from many coffee, non-caffeinated drinks, and light food. Before making their order, customers could find a brief drink introduction, such as its primary ingredients. Users can also customize their drink to their liking on the app to avoid miscommunication with the barista.  Such a convenient and accurate way of making orders appeal to the new generation of coffee drinkers who applaud speed and convenience. Moreover, the app includes various mobile-exclusive discounts to connect further and retain current customers and attract new users. Thus, from Luckin’s case, we could see that the adoption of e-commerce platforms enables coffee brands to collect customers’ preferences to tailor their services and menus better and, eventually, boost retail sales.

SeeSaw Coffee, a Shanghai-based pioneer in specialty coffee, has successfully retailed its Yunnan and Latin American coffee beans online through Tmall.com. SeaSaw offers a wide range of coffee products like hanging ear drip black coffee filters and Italian-style freshly ground Yunnan coffee powder online to suit its customers’ needs across the country.  Unlike other online marketplaces like Amazon, Tmall ‘recognizes’ the existence of “Flagship Stores”, which SeeSaw’s Flagship Store is similar to its standalone website.

The increasing popularity of coffee in China reflects the undoubted potential of the coffee bean industry. The improved living standards and quality of life will further contribute and stimulate coffee culture and consumption. Adopting e-commerce as an entry model allows and encourages Brazilian coffee farmers to actively engage with worldwide customers and expand their businesses and profits.

[1] https://www.arcgis.com/apps/MapJournal/index.html?appid=8ff13b46d74e4a249f91627ba5a8b126

[2] https://www.arcgis.com/apps/MapJournal/index.html?appid=8ff13b46d74e4a249f91627ba5a8b126

[3] https://www.reuters.com/article/brazil-coffee-crops/update-1-brazil-sees-2020-coffee-crop-at-61-62-mln-bags-below-2018-record-idINL2N2GJ0EX

[4] https://daxueconsulting.com/coffee-bean-market-in-china/

[5] https://dialogochino.net/en/agriculture/34928-how-growing-coffee-consumption-in-china-impacts-brazil/

Written by Claudia Tam , Latin Department, CW CPA

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CW Co-organized a Webinar with ELLALAN

To stand out and bring in businesses in the digital age, it is all about innovation and creating an impressive contact scope on the internet. CW had co-organized a webinar with Ellalan (https://www.ellalan.com/on 26 January 2021. Topics include:  

  • Fundraising terms related to financial returns: pre-money/post-money valuationanti-dilutionlock-up provision 
  • Intellectual property rights protectiontrademarksdesignsgoodwill, social media accounts 
  • Adopting cloud accountingrecognition of bank flows and generation of corresponding vouchers (accounting); direct information collectionreduction of internal control risks and prevention of fraudulent records 

Written by Delilah Li, China Consultancy Team, CW CPA

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Mexico

Market Explorer Webinar: Business Opportunities in Mexico

Hosted by the Hong Kong Trade Development Council, the webinar “Business Opportunities in Mexico” provides insights into Mexico’s current investment situation. Focused mainly on companies settled in the Greater Bay Area and targeted at expanding their operations to North America, the presenters provide invaluable perspectives, including the latest development of the Trade Agreement with the northern neighboring countries of Canada and the USA, important economic data in terms of trade, Gross Domestic Product and business environment.  

The presenters include Charlotte Man, Economist from HKTDC; Susana Munoz, President of MexCham Hong Kong; our PartnerThomas Wong and our colleague, Luz Martinez. We are delighted to share a specific case study of a Chinese company investing in TijuanaMexico. This case has also discussed the USA border’s strategic positioning as a significant commute during the startup process in Mexico.   

Click here to watch the full webinar  

http://pp.hktdc.com/dm/169934/Webinar_en.html 

Written by Luz Deneb Martinez, Latin Department, CW CPA

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ECUADOR

SAS (SOCIETY OF SIMPLIFIED SHARES) IN ECUADOR

On 28 February 2020, the Organic Law of Entrepreneurship and Innovation was published In Ecuador, which establishes for the first time the definitions and mechanisms for the creation, control, and procedures of SAS in Ecuador. On 25 September 2020, Simplified Stock Companies’ regulation was issued to establish the determining points of this type of companies. 

 

DEFINITION OF A SAS 

It is a type of authorized company in which the creation procedures and the costs associated with said procedures are simplified. Its objective is to formalize and regularize the enterprises, for which it was formalized in the Organic Law of Entrepreneurship in Innovation. 

One of the advantages is that they favor simplifying the process, such as the preparation of deeds, additional notarial acts, face-to-face and limited acts that previously prevented the creation of new companies due to the lack of resources to be able to carry them out.  

The SAS are companies born in response to a purely commercial need, and this situation limits the company’s ability to have financing resources such as entering the stock market. The solution to be able to quote would be to change the company’s name according to the requirements to be able to do so if the company so wishes. 

 

REQUIREMENTS TO CONSTITUTE A SAS 

The essential requirements to constitute a SAS are the following: 

  • Electronic certification of shareholders: It should be noted that, for this type of electronic documentation, it is necessary to previously obtain an electronic signature among the types of entities that provide this service of authorized electronic signatures are Central Bank of Ecuador, Security Data, AnfacAuthorities of Certification Ecuador CA and the Council of the Judiciary.  
  • Domain reservation: For this, it is necessary to previously create a user on the page of the Superintendency of Securities and Insurance Companies, or if you have one, enter the corporate sector, with the username and password, then choose the option to reserve domain, enter the constitution option and follow the steps indicated by the system to generate a document, which must be printed at the end of the reservation process. 
  • Additional documentation: To finalize the process by the user, it is necessary to download and fill out the registration forms,such as the contract, appointments, and registration forms. Said documentation can be found on the Superintendency of Securities and Insurance Companies’ website when entering the “User Guide”  It should be noted that all these documents must be signed electronically by the natural or legal persons that will make up the SAS. Later they will be sent to the email address of the corresponding office.  

Once the previously indicated procedures have been complied with, a validation review will be carried out by the company registration area, which will be in charge of completing the registration process once all the documentation has been completed. 

 

CAUSES OF DISSOLUTION 

Unlike those of the other types of company or company names, an SAS recurring losses for at least the first five financial years are not considered as grounds for dissolutionHowever, the following points are considered as grounds dissolution:

1. Failure to comply for three financial yearswith the provisions of article 20 of the Companies Law, which indicates the following: 

  • Balance sheet, statement of profit and loss accounts, reports and reports of the administrators of inspection bodies duly approved by the General Meeting of Partners and Shareholders, as the case may be; 
  • Payroll of administrators, legal representatives and or partner and shareholders in accordance with international standards of transparency in tax matters and the fight against illegal activities; 
  • Other types of information requested by the control body.

2. Expiration of the term of duration of the SAS, indicated in the company’s bylaws unless an extension is established by means of registered documents before its expiration, and; 

3. Bankruptcy order of the company, legally enforceable. 

To these grounds for dissolution, all those provided by the Company Superintendent will also be added, as long as any of the following situations exist: 

  • Manifest impossibility of fulfilling the corporate purpose for which it was established, or when it is definitively impeded, due to factual or legal circumstances, from carrying out any operational activity; 
  • The activities for which it was established would have concluded when its statute would have limited its operational capacity to one or more business activities; 
  • Non-compliance with the Law, the regulations, resolutions,and other regulations issued by the Monetary and Financial Policy and Regulation Board or the Superintendency, as appropriate, or the bylaws of the company;  
  • Intervened companies that refuse to pay the auditor’s fees or do not provide the facilities for him to act; 
  • Impediment or difficulty for corporate control inspections, in accordance with the provisions of article 440 of the Companies Law; 
  • Has not overcome the causes that motivated the intervention of the company, after a report from the Superintendency’s control area recommending the dissolution; and 
  • According to its financial statements, the company records operating losses that amount to 50% or more of its equity. 

If you need further information, please contact Mr. John Hidalgo, Director of AUDIT TAX CORPORATE (www.auditcorporate.com) via jhidalgo@auditcorporate.com 

Written by Mr. John Hidalgo, Director of AUDIT TAX CORPORATE, a member firm of Allinial Global in Ecuador 

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Cyberport

AFF: Cyberport Chairman and Vista Equity Partners’ Robert Smithexplore InsurTech opportunities in the Greater Bay Area

The City’s FinTech hub supports Hong Kong in becomingan exporter of cross-border FinTech solutions

Hong Kong, 19 January 2021 – As the Asian Financial Forum FinTech partner, Cyberport today hosted a thematic breakout session on the topic of “Acceleration of Digital Transformation: Opportunity in a Changing World for 2021”. Cyberport Chairman Dr. George Lam and Robert F. Smith, Founder, Chairman and Chief Executive Officer of leading global investment firm Vista Equity Partners, discussed Asia and Hong Kong’s unique opportunities for InsurTech.

Dr. Lam said, “The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is the region’s largest and best FinTech hub. Given its multiple currencies, tax regimes and regulatory systems but highly integrated and high-growth market, the GBA can and will act as the perfect FinTech lab where entrepreneurs can develop and launch innovative multi-currency and cross-border solutions. Those solutions that succeed could also be replicated smoothly in other regions such as ASEAN, and in emerging economies along the Belt and Road.”

Mr. Smith noted that Asia’s significant addressable market, growing middle class and track record of quick adoption of mobile technology, together with Hong Kong’s status as an international financial hub, will boost the InsurTech industry’s development, especially in the GBA.

The GBA as an ideal FinTech hub

During the Fireside Chat session hosted by Dr. Lam, Mr. Smith shared his insights on Asia’s InsurTech investment in the post-pandemic world. He said Hong Kong’s unique geographic position and its long-term understanding of the global economy make the GBA an attractive investment destination.

“Hong Kong boasts world-class infrastructure, a diverse talent pool, sophisticated financial connectivity, and a gateway to the Greater China market. This, along with the cumulative expertise and experience of Hong Kong’s financial service sector through years of interactions with global market players, make the GBA an extremely attractive destination for tech investment and risk capital, which in turn will help grow Hong Kong’s expanding network of technology-focused companies while spurring innovation in the region. We see significant opportunity to grow Vista’s engagement in these growing ecosystems.”

Dr. Lam added that InsurTech is one of the most vigorous frontiers within FinTech, and that Hong Kong’s InsurTech has become increasingly important over the past few years. Cyberport’s InsurTech start-ups provide diversified solutions across the insurance sector’s supply chain, propelling the industry’s digital transformation and helping society to acclimatise to the new normal.

Eric Chan, Cyberport’s Chief Public Mission Officer, was joined by four Cyberport InsurTech start-ups including 10Life, CoverGo, MediConCen and OneDegree for a panel discussion examining how InsurTech start-ups are surviving, and even thriving, in the new normal.

Cyberport start-ups actively participate in showcasing cutting-edge solutions

The 14th AFF, organised by the Hong Kong SAR Government and the Hong Kong Trade Development Council, took place on 18 and 19 January. As the region’s largest FinTech cluster, Cyberport has become the Forum’s FinTech partner for the third consecutive year. In addition to the thematic breakout session, Cyberport led 10 start-ups in showcasing cutting-edge FinTech innovations and solutions at the Cyberport Pavilion on the Forum’s virtual platform.

Cyberport actively fosters FinTech development in Hong Kong and houses over 360 FinTech companies and start-ups working in diverse subsectors from virtual banking, virtual insurance, RegTech, WealthTech and e-payment to robo trading, digital assets and more.

For high resolution photos, please download via this link.

Cyberport

Dr. George Lam, Cyberport’s Chairman, notes that the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is the region’s largest and best FinTech hub, and that Hong Kong and the GBA will become exporters of cross-border FinTech solutions.

Cyberport

Robert F. Smith, Founder, Chairman and Chief Executive Officer of Vista Equity Partners (right), believes that Asian markets are a prime breeding ground for new InsurTech products and business models.

Cyberport

As the city’s largest FinTech cluster, Cyberport is the Asian Financial Forum’s FinTech partner for the third consecutive year, hosting a Thematic Breakout session today.

Cyberport leads 10 start-ups in showcasing cutting-edge FinTech innovations and solutions at the Cyberport Pavilion on the Forum’s virtual platform.

Appendix 1: List of participated Cyberport start-ups

For media enquiry, please contact:

 

Cyberport

Denny Law

T: (852) 3166 3808

E: dennylaw@cyberport.hk

Yuan Tung Financial Relations

Sabrina Cheng

T: (852) 3428 5691

E: scheng@yuantung.com.hk

About Cyberport

Cyberport is an innovative digital community with around 1,600 start-ups and technology companies. It is managed by Hong Kong Cyberport Management Company Limited, which is wholly owned by the Hong Kong SAR Government. With a vision to be the hub for digital technology thereby creating a new economic driver for Hong Kong, Cyberport is committed to nurturing a vibrant tech ecosystem by cultivating talent, promoting

entrepreneurship among youth, supporting start-ups on their growth journey, fostering industry development by promoting strategic collaboration with local and international partners, and integrating new and traditional economies by accelerating digital transformation in the public and private sectors.

For more information, please visit www.cyberport.hk

Written by Cyberport Hong Kong 

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Cyberport

Cyberport explores digital technology opportunities at Belt and Road Summit

Facilitates Hong Kong’s development into an international digital asset management centre 

  • Hong Kong, 1 December 2020 – Cyberport held a breakout forum themed “Resilience of Digital Technologies in the Greater Bay Area – Emerging Opportunities in the New Normal” during the 5th Belt and Road Summit. 

Hong Kong, 1 December 2020 – Cyberport held a breakout forum themed “Resilience of Digital Technologies in the Greater Bay Area – Emerging Opportunities in the New Normal” during the 5th Belt and Road Summit. Dr George Lam, Chairman of Cyberport, stated that Cyberport’s thriving innovation and technology ecosystem allows it to effectively capture the golden opportunities of digital technology development. Furthermore, Hong Kong is a leading international financial centre that not only provides a world-class business environment, but also enjoys close connections with the mainland market and offers a rich pool of professional talents, which can help Hong Kong develop into an international digital asset management centre 

Cyberport has supported the Belt and Road Summit for three consecutive years and once again served as a breakout forum partner and a supporting organisation this year. Cyberport led five community start-ups to co-organise two forums themed “Opportunities in Digital Assets across the GBA” and “Turning Crisis into Opportunities: Market Expansion of Smart City Solutions in the GBA” respectively, discussing how to grasp business opportunities under the new normal and inject new impetus into the Hong Kong economy by leveraging the booming business opportunities brought by the Greater Bay Area.   

In his remarks, Dr George Lam expressed that as Hong Kong’s digital technology flagship and key driver of innovation and technology, Cyberport is capable of helping enterprises to seize opportunities in the Greater Bay Area (GBA), along the Belt and Road market and expand international business reach with Cyberport as a springboard. Dr Lam said, “Digital transformation has become an indispensable and core part of every industry and in every aspect of life. Cyberport gathers close to 400 FinTech start-ups and companies with a comprehensive range of businesses covering digital assets, virtual banks, virtual insurance, e-wallets, regulatory technology, etc., which would facilitate sustainable investment and financing through environmental, social and corporate governance (ESG) investment and wealth technologies (WealthTech). Adoption of blockchain-based security token offerings (STO) in the financing of infrastructure projects along the Belt and Road can also foster the development of Hong Kong as an international digital asset management centre.”  

Dr Lam added, “Our diversified smart living cluster, including education technology (EdTech), digital entertainment and esports, medical technology (MedTech), Internet of things (IoT), artificial intelligence (AI) and smart workplace solutions, are ready to be deployed in the Asia region. In the post-epidemic era, regional economies are accelerating their development into digital economies and smart cities, and we can help them develop faster and better.”   

Peter Yan, CEO of Cyberport, hosted the fireside chat themed “Opportunities in Digital Assets across the GBA”, inviting representatives from two FinTech start-ups in the Cyberport community, HKBitEX and Hashkey, to share the development prospects of digital assets.  

The rapid development of blockchain technology in recent years has improved the efficiency and transparency of asset transactions and company operations. Moreover, blockchain technology plays an important role in cross-border trades and finances between China and other countries, promoting the flow of goods, capital, technology and talents. With the gradual development of the digital asset ecosystem, many countries have successively promoted the use of Digital Currency Electronic Payment (DCEP) and Central Bank Digital Currency (CBDC), and Hong Kong’s mature capital market can attract investors from all over the world. The new normal has accelerated the digitalisation of assets and changed the business cooperation model, effectively creating more potential collaboration opportunities with countries along the Belt and Road.   

During the discussion session of “Turning Crisis into Opportunities: Market Expansion of Smart City solutions in the GBA”, Eric Chan, Chief Public Mission Officer of Cyberport, along with representatives from three Cyberport start-ups including Roborn Dynamics which focuses on robotic technology, EventXtra which specialises in event management software, and Negawatt which provides smart building solutions, gathered to share how to seize the opportunities and change the market strategies under the epidemic to launch solutions targeting users in mainland China in order to develop the Greater Bay Area market. Since February, Cyberport has launched the “Braving the Epidemic” campaign, bringing together more than 60 community start-ups to actively provide different types of solutions. A series of technological applications helping the market adapt to the new normal have been quickly adopted, and solutions from more than 20 community start-ups have been displayed on the online sourcing platform of the Hong Kong Trade Development Council, which demonstrates that the anti-epidemic solutions of Cyberport’s start-ups have successfully attracted local and regional attention.   

The 5th Belt and Road Summit was held on 30 November to 1 December 2020. During the two-day forum, Cyberport set up a virtual exhibition area which allowed eight community start-ups, including SyZyGy, Clear Robotics, OpenCBS, IOT solution, LetsAppFintonium, ALOM Intelligence and RPA to showcase their innovative technology solutions and negotiate cooperation opportunities with other participants.  

Cyberport

In his remarks, Dr George Lam expressed that as Hong Kong’s digital technology flagship and key driver of innovation and technology, Cyberport is capable of helping enterprises to seize opportunities in the Greater Bay Area (GBA), along the Belt and Road market and expand international business reach with Cyberport as a springboard.  

In his remarks, Dr George Lam expressed that as Hong Kong’s digital technology flagship and key driver of innovation and technology, Cyberport is capable of helping enterprises to seize opportunities in the Greater Bay Area (GBA), along the Belt and Road market and expand international business reach with Cyberport as a springboard.

Peter Yan, CEO of Cyberport, hosted the fireside chat themed “Opportunities in Digital Assets across the GBA”, inviting representatives from two FinTech start-ups in the Cyberport community, HKBitEX and Hashkey, to share the development prospects of digital assets.  

Cyberport

During the discussion session of “Turning Crisis into Opportunities: Market Expansion of Smart City solutions in the GBA”, Eric Chan, Chief Public Mission Officer of Cyberport, along with representatives from three Cyberport start-ups including Roborn Dynamics, EventXtra and Negawatt, gathered to share how to seize the opportunities and change the market strategies under the epidemic to launch solutions targeting users in mainland China in order to develop the Greater Bay Area market.  

Written by Cyberport Hong Kong 

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Sino-German Business Updates

Sino-German Business Updates – November 2020

Siemens Healthineers Unveils Range of Cutting-edge Tech at CIIE 

The third China International Import Expo (CIIE) was held from 5 to 10 November 2020. It was an ideal platform for enterprises to network in China and seize new opportunities. At CIIE, German medical technology company, Siemens Healthineers, unveiled a range of cutting-edge technologies, innovative products, and total solutions, including a fever-clinic solution and an interventional surgery robot called Corindus, which made its China debut. 

 

German Automaker Daimler Underlines Chinas Role and Importance 

From 11 to 13 November 2020, the China Development Forum was held in Beijing under “Economic Recovery and International Cooperation in a Post-Pandemic Era”. At the forum, Daimler AG, the parent company of Mercedes-Benz, underlined China’s role and importance for the global economy as well as the automotive industry. 

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CW’s Representatives in Colombia

CW’s Representatives in Colombia

asiaBconsulting is a consulting firm specialized in supporting companies, governments, institutions, and organizations interested in exploring, initiating, and consolidating commercial, educational, cultural, and investment relationships in Asia and Latin American countries. With more than thirteen years of experience in developing projects in India, Singapore, South Korea, mainland China, and Hong Kong. 

asiaBconsulting is our representative agent in Latin America since 2005. Based in the city of Bogota – Colombia, the firm has a specialized team of professionals. 

 

David Barriga, CEO 

He is a specialist in Asia with more than 25 years of experience. David is an Industrial Engineer with specialization in International Business. Recognized speaker on Asian subjects. He is also member of several Boards of Directors of Asian Binational Chambers. 

Languages: English, Spanish, and Mandarin 

 

Angie PinillaBusiness Administrator 

With over five years of experience, she is a consultant who has a solid knowledge of the business and management industries, with her valuable experience, now part of the CW Latin department, to support the Spanish speaking clients of CW CPA. 

 

Laura QuevedoProject Manager 

She is an international business professional with years of experience in negotiation, project development, and digital marketing. 

 

From the office in Bogota and with the support of our team in Hong Kong and mainland China, we want to assist our clients in all their administrative and accounting processes and matters related to accounting, talent mobility solutions, outsourcing, recruitment, among others. 

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Colombian coffee is most popular in the world

What makes Colombian coffee most popular in the world? 

Known to produce soft, wellbalanced coffee beans, Colombia is the country of which annual coffee production (11.5 million sacks) ranks third globally, after Brazil and VietnamAt the end of 2019, the value of harvesting coffee in Colombia reached 7.2 trillion pesos (US$2.2 billion), 15.8% more than the 6.2 trillion pesos (US$1.9 billion) of 2018, resources that directly boost the economy of the country’s more than 600 coffee municipalities.   

By 2020, the production of Colombian coffee is estimated to reach 14 million sacks. 

Colombia also produces the highest amount of Arabic grain, a world-renowned grain with a slight blueberry aroma that makes a wide range of flavors ranging from sweet to acidic. Other than the Arabic grain, Colombia produces superior coffee such as delicious Bourbon or Robusta. 

Most coffee is grown in Colombia’s coffee axis region. In 2007, the European Union granted Colombian coffee the status of Protected Designation of OriginIn 2011, UNESCO declared the Coffee Cultural Landscape of Colombia as World Heritage Landscape for its centennial tradition of coffee growing“, producing the world’s best coffee. 

 

WHAT YOU NEED TO KNOW ABOUT COLOMBIA COFFEE 

  • Geography 

Colombia’s proximity to the Ecuadorian line puts it in a unique position to have two harvest seasons per year compared to the single harvest season in many world coffee regions. As a result, Colombia can deliver fresh coffee throughout the year.  

Besides, the Colombian coffee grows on the region’s volcanic soil, which is full of nutrients and is considered the best for coffee cultivation. The coffee is produced at the height of around 4,000 – 6,000 feet (1,200 – 1,800 meters), resulting in coffee production with higher quality and more flavor of fruits and berries. 

  • Cultivation and harvesting 

What distinguishes Colombian coffee is the process of harvesting. While other coffee-growing regions follow the mechanical harvesting method, which removes coffee from the branches simultaneously, in Colombia, almost all 600,000 coffee growers collect coffee beans by hand.  

What makes the manual collection process so impactful? While a machine cannot differentiate between ripe, immature, and oversized grains, a coffee-picking person can. 


COLOMBIAN COFFEE IN CHINA: A GREAT OPPORTUNITY 

Even though China is traditionally a tea-drinking country, a growing coffee market has slowly emerged over the past two decades. When the first Starbucks opened in China in 1999, drinking coffee is a manifestation of better economic achievement. Nowadays, it has become a daily habit for the younger generations.  

The coffee market in China has enormous potential, especially for instant coffee, capsule coffee, and coffee chains. According to Statista’s market forecast for coffee in China, the revenues in the coffee sector rises to US$11,653m by 2020.   

Thanks to China’s growing influence of millennials, both foreign and domestic investors bet on establishing stronger market dominance by selling their coffee via coffee chains and online stores. What’s more, the entry requirements of importing and selling coffee to the Chinese market are relatively lowNeedless to say, it is now the right time for Colombian coffee producers to investigate how the Chinese market can help grow their business.  

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