Recruiting in China – online recruitment platforms that work

In China, there were nearly 200 million people who searched for jobs online in 2018. To broaden their search, job seekers often tap on multiple recruitment platforms. In recent years, many online recruitment platforms have emerged as the market leaders by offering not only online recruitment, but also other human-resource related services. Some focus on particular industry verticals, such as technology and finance, or job seeker segments, like the younger generations and re-joiners in the labor force.

If you are an HR tasked with recruiting local staff in China or a start-up business owner looking for Chinese talents, you need to know the most effective and popular platforms that could offer the very specific niche that suits your business needs. Our Human Resources Process Outsourcing (HRPO) team has complied the following list to help you navigate through the all the various choices in the market.

51job.com gives you access to a nationwide database of job seekers of nearly 200 Chinese cities. It also provides a number of other value-added HR services including training, professional assessment, executive search, and compensation analysis. 51job.com primarily targets white-collar workers between the ages of 20 to 35 and covers many different job categories, from professional and middle management positions to entry-level, clerical and hourly jobs.

Zhaopin.com is a popular recruitment website focusing on hiring students, white-collar workers and high-end talents across different fields. Similar to 51job.com, it also offers other professional HR services throughout China. Posting a recruitment ad in Zhaopin.com is free of charge, which may be preferable to start-up companies.

Chinahr.com is a comprehensive recruitment website under the world-famous recruitment network Saongroup. However, in recent years, Chinahr has become a less preferable choice due to the fierce competition in the recruitment market. Employers can still consider posting recruitment ads in Chinahr as an additional channel complementary to 51job.com and zhaopin.com.

YJS is an online recruitment website that focuses on graduates and students in China. If you are keen on hiring fresh graduates and training them from the basics, YJS can be a useful tool as it attracts many new highly educated, first-time workers. It has a large concentrated pool of young workers looking for opportunities to kickstart their career. Besides of recruitment, YJS is also a platform for on-campus talks, corporate visits, and recruitment fairs.

Jingying targets much more experienced and highly skilled professionals. While traditional headhunting firms prefer networking in the offline community to scout for mature candidates, 51jingying addresses this segment of market by introducing an online platform where job seekers, headhunters or direct employers can access the online professional network built by Jingying, featuring mobile application with private communication channel and name card exchanging and scanning.

Lagou specializes in the fields of technology and engineering. Employers seeking software developers, computer programmers, web designers, system administrators, data analysists and project managers will appreciate its niche in technology related positions. Lagou also provides industry insights, company profiles and user discussion forums.

BOSS Zhipin is an active latecomer to China’s online recruitment market. Its selling point is that it offers job seekers direct chat engagement with recruiters by learning user behaviors. One can expect that such “fast food” experience is suitable for matching less experienced job-seekers with employers who wishes to find someone inconveniently and fast. BOSS Zhipin’s users are mostly “green-hand”, or inexperienced workers under the age of 24.

Liepin is also a job seeker-employer match making platform that prides itself in applying artificial intelligence to match job seekers and business needs, hence reducing information asymmetry and recruitment costs. Liepin focuses on mid-to-high-end talents in China.

58.com is the largest online marketplace serving local merchants and consumers in China. It is also a place where free lancers, entry level and blue-collar workers congregate. Similar websites include ganji.com, baixing.com, gongren.com, chinalao.com and 528.com.cn.

Certainly, there are abundant other recruitment platforms you can work with. For foreign companies operating in China, local hiring can be easy if there is a dedicated Chinese speaking HR manager who can undertake the whole process from writing job descriptions, posting on recruitment sites, interviewing and shortlisting to negotiating and issuing the offer letter.  However, it is often the case that SMEs do not always have the adequate resources and time to work on bringing the right people on board. This is where CW’s HRPO team can come into the picture.

CW’s HRPO team offers recruitment services that focus on entry to mid-level positions. We believe that a successful recruitment is a fine-tuned process with an understanding of both your expectation and the characteristics of the current job market.  With CW’s help, you can rest assure to achieve the following:

  • Market benchmarking, requirement analysis
  • Job analysis, marketing design, and descriptions
  • Candidate sourcing or pooling
  • Screenings and skills assessments
  • Reporting and documentation
  • Interview management and selection assistance
  • Pre-employment checks
  • Off-boarding, paper work and tax clearance

Do you need to hire someone in China? Please do not hesitate to contact us.

EMAIL : cw@cwhkcpa.com
WEBSITE : www.cwhkcpa.com

Written by Delilah Li, China Consultancy Team, CW CPA

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