The Asia Fruit Logistica this year will be held from 4 to 6 September in Hong Kong. This is the only dedicated fresh fruit and vegetable trade show in Asia and a platform to enter the Asian market. This year, the official partner country is Peru. The fair attracts over 800 companies from more than 40 countries to exhibit at the fair. Half of the exhibitors come from the Asia Pacific Region, while the rest will come from Europe, North and South America, the Middle East and Africa. Although China remains the most important origin of exhibitors at the fair, other countries in Asia are increasing their presence. Last year, Korea, Philippines, and Indonesia were important participants in the Asian market. Products on show include fresh fruit and vegetables, fresh-cut and convenience items, exotic products, organic produce, potatoes, dried fruit and nuts, herbs and spices, plant material and seeds. Service companies are present as well from the industries like packaging, grading, and sorting, transport, logistics, produce handling, storage and recycling, quality control, shop-fitting, computer and internet solutions, marketing and market research, consultancy, press and media, technical services, cultivation system development. Such industries are essential to maintain or improve the supply chain from the producers to the final costumers.

The Asia Fruit Logistica represents an excellent opportunity for exporters from all over the world to explore new business opportunities in Asia, especially being the gateway to the Chinese fruit market. CW’s ample experience in the trade and investment promotion allows our multilingual team to better represent your company if you expand your business to Asia. Please feel free to contact us for more information at las@cwhkcpa.com .

Written by Marant Caballero, Latin Department, CW CPA

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